How do I de-index pages?

How do I de-index pages?

There's more than one reason why you would want Google to de-index (delete from their records) a page on your site:

The page no longer exists

Serving a 404 page is perfectly normal and should be the way to go in this case. Just remember to fix any link that might still pointing to the non-existent page. You can do this by running a search for the link in your WordPress dashboard, going to any page that has the link, removing it, and updating the page.

Google will eventually remove that page from their index, but if you want to accelerate the process, you can go to your Search Console and request a URL removal.

The page exists, but you don't want it in Google

It's possible to hide pages from Google's search engines, so the page stays up but Google doesn't see it. However, this can be quite a technical process that can result in your whole site being deindexed if done wrong. If you're in this situation, get in touch with us ( and we will help you though the process.

    • Related Articles

    • Add description to category pages

      Category pages are a useful place for visitors to your site to see all posts in a certain category. However, it's a good idea to personalise them a little -- Google and other search engines like unique pages, and index pages don't count as unique, ...
    • Why isn’t Google Search Console indexing all my pages?

      Short answer: Not all of your pages should be indexed. There are many common reasons why a page is not indexed, and should not be indexed, for example if the URL doesn’t exist, is a duplicate, or is a categories or tags page.  Check out  Google’s ...
    • What are Accelerated Mobile Pages (AMP)?

      Accelerated Mobile Pages (or AMP) is a project from Google and Twitter designed to make really fast mobile pages. It's basically a barebone, stripped-down form of HTML especially designed to load fast on mobile phones. That often means higher ranks ...
    • What should I do with 404s on my site?

      What are 404s? 404s are the technical term for "missing content" on your site. Basically, there's a wrong address somewhere, or someone's trying to access information you have deleted or never published. They are very low-priority items, but fixing ...
    • Where can I find my sitemap?

      Firstly, what's a sitemap? A sitemap is a list of all the pages of your website. It’s used to tell search engines how your site is organised and what content it includes. Search engine bots (or web crawlers) use this file to crawl your site more ...