When and how to use redirects
When a post or a page on your site changes its URL, you need to create a redirect rule from the Old URL to the New URL so that users can get to the content.
Never use a WordPress plugin to redirect
Don't abuse redirects (it's bad for SEO)
Our SEO expert recommends:
- If a post is popular, don't remove it. Only remove it if it is offensive or cannot be turned into a good post by adding content.
- Never create large quantities of 301 redirects unless the new content is an exact match. If you don't redirect to an extremely relevant or an exact match of the old content, Google will give you a soft 404 (which is not good).
Request your redirects
Should I delete the articles before organising redirects, or vice versa?
Our redirects package
Depending on the scope of your redirects project, we may direct you to our redirects package, especially if you are changing the structure of your URLs (removing dates, for example). This costs $490, which reflects the amount of time we put into this work!The package includes:
- WordPress settings
- WordPress historical database and meta updates
- 301 redirects at the server level
Why can't I do it myself?
We've seen a lot of discussion about how simple it is to change the URL structure of a site, with some people saying that it can be done through Yoast or something similar. However, this process is only part of the work than needs to be done -- specifically the first and third parts of point 2 above. For small websites, this could be an option, and we can do that as part of your hosting package.
However, we do recommend the redirects package for larger sites that are running as a business; it means we can apply best-practise and our experience to minimise issues with search engines and speed recovery.