Using Rich Pins from Pinterest

What are they?

If you use Pinterest, you know that adding a "pin" to an image can be cumbersome. To make things easier, Pinterest allows external sites to incorporate the "Pin it" function to their images, so that users can simply click on a button and save the image to their Pinterest account.

Well, Rich Pins do the same, but they allow you to add extra details for these 5 types of pins: movie, recipe, article, product and place.

How do I get them working on my site?

Most of us will not need to install all 5 types of Rich Pins on our sites. So the first step would be to choose the one you want

Pinterest has a whole  guide to help you install Rich Pins on your site. We suggest you read it in its entirety. 
If you have the Yoast SEO plugin installed on your site, you will have no problem enabling rich pins. Since Pinterest uses Facebook OpenGraph meta data, all you have to do is enable that feature on the plugin and then  validate it using Pinterest's tool.